When intensive cleansing is unnecessary especially in the mornings, start your day with a mildly acidic cleanser that matches the pH of your skin without stripping off vital natural oils! Our Good Morning Foam Cleanser is gentle, sustains moisture, reduces irritation, and keeps your skin's pH levels balanced.pH 5.0-6.0: Similar to the skin's natural pH level!Dispense a small amount of product and work into a lather on your palms.Massage product onto the wet face while avoiding eyes.Wash face with lukewarm water.